EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

On March 09, 2015 at 09:37 PM

Media Release

EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

 

Sydney, 23 Feb 2014: Travel website, Expedia.com.au, has launched its new brand campaign in Australia and New Zealand, which looks to inspire travellers to get out there, make their travel dreams a reality and find their “somewhere”– that place they have always longed to visit.

Developed by DDB Sydney, the campaign focus of “Your Somewhere starts with Expedia” is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, “Somewhere over the Rainbow”, the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia. Read more

Health, Happiness and Holidays: The Aussie New Year’s Resolution

On January 12, 2015 at 07:35 PM

Health, Happiness and Holidays: The Aussie New Year’s Resolution

Expedia’s Vacation Deprivation report reveals regular holidays keep the doctor at bay

·         Globally, employees rank being on holiday as what makes them happiest 

·         Over 9 in 10 believe taking regular trips is important for general health and wellbeing

·         Australians leaving one work week of annual leave unused Read more

Roaming Aussies: taking flight younger, going farther and more frequently

On November 17, 2014 at 01:23 AM

Expedia ‘State of the Nation’ travel report reveals changing trends

  • Aussies taking flight younger and more often than their parents
  • City slickers vs. country counterparts in the battle of the boarding past
  • Families heading farther afield – USA and Canada growing in popularity

Expedia.com.autoday released its inaugural ‘State of the Nation’ report, delving deep into the behaviour of Australian travellers, revealing those aged 24 and under are shaping the future of Aussie travel; taking off earlier and travelling farther and more frequently. Read more

‘Plugged in’ travel takes off

On October 27, 2014 at 07:06 PM

Expedia’s Mobile Index reveals device dependency amongst Australians

  • Smartphones relied upon more than any other mobile device
  • Public speakerphone calls considered most offensive mobile etiquette violation 
  • Complimentary Wi-Fi considered top hotel perk

Expedia and Egencia today released the collaborative 2014 Global Mobile Index report, a study of mobile-device-related behaviours and preferences among leisure and business travellers. The study reveals the deep dependence on mobile devices, defined as a smartphone, tablet, e-reader, laptop or smartwatch. Read more

Deal-driven Aussies missing out on significant travel savings

On August 05, 2014 at 02:04 AM
  • Older Aussies saving more than others by embracing hotel and flight bundles
  • Expedia’s insider tip – bundling flight and hotel together is the key to stretching holiday funds further

Australia is renowned for being a nation of savvy travellers, yet research from Expedia’s Out There study reveals an astounding 81 per cent of Aussies may be missing out on possible triple-digit savings when booking their travel.

While just over half of Aussie travellers (53%) save for their entire holiday in advance, the remainder rely on credit to pay for a portion of their holiday. In fact, one in ten pay for their entire holiday on credit, so finding ways to help holiday funds stretch further is becoming a hot topic for holiday makers. Read more

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