March 2015

EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

On March 10, 2015 at 01:37 AM

Media Release

EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

 

Sydney, 23 Feb 2014: Travel website, Expedia.com.au, has launched its new brand campaign in Australia and New Zealand, which looks to inspire travellers to get out there, make their travel dreams a reality and find their “somewhere”– that place they have always longed to visit.

Developed by DDB Sydney, the campaign focus of “Your Somewhere starts with Expedia” is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, “Somewhere over the Rainbow”, the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia. Read more

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