Addicted to Loyalty: We’re in it to Win

On May 08, 2015 at 12:10 AM

Australians are passionate about making their hard-earned dollars go further; with new research out today revealing 71 per cent of the population is currently using travel loyalty programs in a bid to make their travel dreams a reality, with an estimated 31 million travel loyalty memberships registered across the country[1].

Conducted by Expedia.com.au, following the launch of its new loyalty program, Expedia+, the study found half the population (53%) turn to travel loyalty programs to maximise savings. In fact, many believe travel loyalty programs make their holiday plans more affordable (59%), easier to save for (54%) and help them book a holiday they otherwise may not have been able to take (50%).

The report also found a third (32%) of Aussies use multiple programs at once, such as credit cards and frequent flyers, to make their travel adventures possible. And, this approach seems to be working for keen travellers, with a quarter of Australians (27%) claiming to have redeemed a reward from a travel loyalty program more than three times.

Interestingly, it’s the younger generation, specifically those aged 25 – 34, who have the biggest appetite for value, with almost three quarters (72%) belonging to up to five different travel loyalty programs and a committed four per cent belonging to more than five. Proving themselves to be a thrifty bunch, 60 per cent of 25 – 34 year olds say they are more inclined to book a trip when able to use their travel points, and a further 53 per cent say they use their loyalty points to upgrade their travel experience, well above the national averages of 47 per cent and 44 per cent respectively.

Commenting on the love of travel loyalty programs in Australia, Expedia travel expert, Kelly Cull says, “Aussies are crazy about travel loyalty programs and it’s really no wonder. We love travelling and are looking for ways to make it easier and more affordable to get out there more often.

“We are excited to launch Expedia+ as we think Aussies will love the fact they can ‘Triple-Dip’ with their other loyalty programs. Our customers will be able to earn Expedia+ points when they book flights, hotels, packages, hire cars and more on Expedia.com.au, while still earning points on other programs like their credit card and frequent flyers. It’s a win win win!”

Drilling down into what Australians value most about travel loyalty, the majority of Australians (84%) see having no restrictions on redeeming awards (such as travel blackout periods) as the most prized perk, whilst a further two thirds (65%) also believe the ability to earn points in a variety of ways is an attractive benefit.

For more information on Expedia+, visit: https://www.expedia.com.au/rewards/howitworks

 

ENDS

 

For more information on Expedia+ please visit expedia.com.au. For report or editorial enquiries, please contact Haystac:

Cecilia Koong | cecilia.koong@haystac.com.au| 02 8094 7575 | 0405 650 040

Micky Ortner | micky.ortner@haystac.com.au| 02 8094 7762 | 0413 858 733

 

Editors Notes
Expedia+ members will be able to earn points when booking on any of the 400 airlines or 510,000 hotels worldwide, along with activities, select holiday packages and car rentals offered by Expedia.com.au.  

About the Survey Methodology
Expedia commissioned the study with Pure Profile between 20 – 27 April 2015. The study was conducted among 2,014 Australians and is weighted to ensure it is representative of the national population.

About the Expedia group
The Expedia group (NASDAQ: EXPE) is one of the world’s largest travel companies, with an extensive brand portfolio that includes leading online travel brands, such as:

  • Expedia.com®, a leading full service online travel agency with localized sites in 31 countries
  • Hotels.com®, the hotel specialist with localized sites in more than 60 countries
  • Hotwire®, a leading discount travel site that offers opaque deals in 12 countries throughout North America, Europe and Asia
  • Travelocity®, a pioneer in online travel and a leading online travel agency in the US and Canada
  • Egencia®, a leading corporate travel management company
  • eLong™, a leading mobile and online travel service provider in China
  • Venere.com™, the online hotel reservation specialist in Europe
  • trivago®, a leading online hotel metasearch company with sites in 51 countries
  • Wotif Group, a leading operator of travel brands in the Asia-Pacific region, including Wotif.com ®, lastminute.com.au®, travel.com.au, Asia Web Direct®, LateStays.com and GoDo.com.au
  • Expedia Local Expert®, a provider of online and in-market concierge services, activities, experiences and ground transportation in hundreds of destinations worldwide
  • Classic Vacations®, a top luxury travel specialist
  • Expedia® CruiseShipCenters®, a provider of exceptional value and expert advice for travelers booking cruises and vacations through its network of 180 franchise locations across North America
  • CarRentals.com, the premier car rental booking company on the web

 

The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market consumers through Expedia® Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. For corporate and industry news and views, visit us at www.expediainc.comor follow us on Twitter @expediainc.

 

Trademarks and logos are the property of their respective owners.  © 2015 Expedia, Inc.  All rights reserved.  CST: 2029030-50



[1]Based on the average number of travel loyalty cards owned per person according to Expedia research, multiplied by the Australian population aged 18+ as at 30 June 2014, according to ABS figures. 

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