Expedia appoints Arthur Hoffman to expanded role as Managing Director, Asia-Pacific

On April 09, 2008 at 02:00 PM

Expedia, Inc., the world’s leading online travel company and operator of Expedia.com.au, has announced the promotion of Arthur Hoffman to Managing Director, Expedia Asia Pacific. In his new role, Mr Hoffman will be responsible for Expedia Australia, New Zealand, Japan and India as well as the growth of Expedia in the Asia Pacific region. In addition, he will continue to serve on the board of Nasdaq-listed eLong, Inc., the second largest online travel provider in China in which Expedia, Inc. is the majority shareholder.

The expansion of Mr Hoffman’s role follows his success managing Expedia in Australia and New Zealand, where Expedia has rapidly claimed a strong market share after launching within the past two years.

“The Asia Pacific Region, with more than 60% of the world’s population, is strategically the most important growth market for Expedia. Our plans are to aggressively launch into new travel markets across Asia more quickly than we have expanded in the region to date. There is plenty of scope for growth in the online travel market in Asia and this is a great opportunity for Expedia,” he said.

Mr Hoffman oversaw the launch of Expedia Australia in December of 2005. Since that time, Expedia has grown to become the fourth-largest online travel provider in the Australian market.[1]

"Based on Expedia’s unrivalled technology, unique offering and global footprint we are confident we will replicate our success in Australia and New Zealand in the fast-growing Asia Pacific travel market,” Mr Hoffman said.

Mr Hoffman also oversaw the successful launch of Expedia in New Zealand in October last year, with the development of the Expedia.co.nz platform interface providing the basis for the development of the Expedia India site launched last month.

Expedia.com.au has just been acknowledged as the Best Online Travel Agency in the TravelMole Web Awards Asia 2008 [2].

Expedia operates 11 hotels.com® sites throughout the Asia-Pacific region. In addition, Air Pacific, Fiji’s national carrier, recently entered into an agreement with Expedia under which the airline will utilise Expedia’s Worldwide Travel Exchange (WWTE®) private label service to provide online booking services for both consumers and travel agents.

[1]Hitwise: Mar-08 Monthly market share in  “Travel – Agencies” measured by visits, based on Australian usage

[2]Winner of “Category:Best Online Travel agency site”in the TravelMole Webwards Asia 2008

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