EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

On March 09, 2015 at 09:37 PM

Media Release

EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

 

Sydney, 23 Feb 2014: Travel website, Expedia.com.au, has launched its new brand campaign in Australia and New Zealand, which looks to inspire travellers to get out there, make their travel dreams a reality and find their “somewhere”– that place they have always longed to visit.

Developed by DDB Sydney, the campaign focus of “Your Somewhere starts with Expedia” is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, “Somewhere over the Rainbow”, the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia.

The campaign, an evolution of Expedia’s Out There, Starts Here campaign which was developed and launched by DDB in 2012, will be supported through all forms of media.

Lee-Ann Googan, Brand Marketing Director, Expedia Australia and NZ, comments: “At Expedia, we are passionate about helping people get out there and discover – or rediscover – this amazing world we live in. This campaign truly captures the joy of travel.

“Whilst every traveller and every trip is different, at Expedia we offer everything in one place – hotels, flights, car hire, packages, insurance, etc. – making planning and booking travel as easy as possible. We hope this campaign inspires people that there is no better time to start getting to your “somewhere” with Expedia.”

Toby Talbot, Chief Creative Officer at DDB Sydney, says: “I think the central idea of the campaign is really going to resonate with a lot of people. We all have a place in the world we desperately want to visit, but life always seems to get in the way (I speak from bitter experience). The TVC in particular really epitomises this, beautifully bringing the whole concept to life.”

TVC 60” – 60” TVC

TVC 30” – 30” TVC – New York

TVC 30” – 30” TVC – Cadaques

TVC 30” – 30” TVC – Cambodia

 

Credits

Agency: DDB Sydney

 

Chief Creative Officer: Toby Talbot

Creative Partner: Noah Regan

Senior Art Director: Noah Regan

Senior Copywriter: Trent Christie

Head of Onscreen Production: Brenden Johnson

TV Producer: Rachel Solomon

Senior Business Director: Lena Dawson

Senior Business Manager: Alex Clark

Senior Graphic Designer: Domenic Bartolo

 

Client: Expedia

 

Director of Marketing Australia & New Zealand: Louise Crompton & Lee-Ann Googan

Senior Marketing Manager: Vanessa Pearce

Associate Marketing Manager: Ashleigh Scanlon

 

Production:

Production Company: Soma Films

Director: Sean Meehan

Producer: Sam McGarry

 

Post-Production:

Post-Production: Method Studios

Offline Editor: Peter Sciberras

Colourist: Andrew Clarkson

Online: Jay Hawkins

Producer: Briohny Aldersea

Music Negotiation: Elise Lindsay @ Nylon

Music Composition: Elliot Wheeler @ Turning Studios

Sound Design: Simon Kane @ SongZu         

 

ENDS

 

For further information, interviews or images please contact:

 

Kelly Cull, Expedia

02 8090 6678

kcull@expedia.com

Micky Zucker, Haystac PR

02 8094 7762

Micky.zucker@haystac.com.au

 

 

About Expedia.com.au

Expedia, Inc. (NASDAQ: EXPE), one of the world's leading online travel company, operates Expedia.com.au™ (http://www.expedia.com.au/) in Australia. Expedia helps Australians plan and book their travel by providing a personalised service, the latest technology and a wide selection of holiday packages, cheap flights, hotel bookings, car hire, in-destination attractions & activitiesand travel insuranceto suit their travel needs.

Follow us on Twitter, Google+, YouTube, like us on Facebookor learn more at http://www.expedia.com.au/

Expedia and Expedia.com.au are registered trademarks or trademarks of Expedia, Inc. in the US and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2010 Expedia, Inc.  All rights reserved.  

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