Expedia launches search for social media stars

On December 07, 2012 at 07:12 AM


Expedia launches search for social media stars

Expedia, the world’s largest online travel company, has launched a search for the best budding bloggers in Australia and New Zealand, using a new Facebook app created by social media agency, We Are Social.

The search, which is now open will see bloggers from five genres (Lifestyle, Food, Music, Travel or Family/Parenting) encouraged to set up profiles on the new Expedia Blogger Search Facebook app.

Entrants are invited to set up profiles via the Facebook app and campaign for the most votes in their own category. The top five bloggers in each category will be chosen by a panel of expert judges, who will reward each winner with a trip of a lifetime and the chance to be an official Expedia blogger for 2013.

Expedia will work with the winners to set up their dream travel experience as official bloggers for Expedia Australia and New Zealand.

Dacey Nicoletti, Online Brand Marketing Manager, Expedia Australia and New Zealand, commented “We all know how important blogs can be in providing tips and inspiration, in fact, recent research* suggests that we’re increasingly turning to blogs in all aspects of life, but particularly when it comes to travel.  

As the Expedia Australia and New Zealand 2013 bloggers, our winners will be able to share their dream experiences with the world and produce engaging content for the site.”

The facebook app, was designed by Social Media Agency, We Are Social,   

 “We Are Social created a Facebook app which sources and showcases the best blogging talents in Australia and New Zealand. The competition prize is not only is a fantastic opportunity for bloggers to take a dream trip and work as an official Expedia blogger, but it’s also a way to produce inspiring content that will help Expedia customers get more out of their travel,” We Are Social Account Director, Alica Kroupa, said. 

The campaign is open now, with registration closing December 13 and the winners announced early January.




Notes to Editors:

*According to the 2011 Travelers Road to Decision report from Google/IPSOS OTX Media CT, 24% of personal travellers and 40% of business travellers had read a travel related blog  


About Expedia.com.au

Expedia, Inc. (NASDAQ: EXPE), the world's largest online travel company, operates Expedia.com.au™ (http://www.expedia.com.au/) in Australia. Expedia helps Australians plan and book their travel by providing a personalised service, the latest technology and a wide selection of holiday packagescheap flightshotel bookings, car hire, in-destination attractions & activities and travel insurance to suit their travel needs.

 Expedia and Expedia.com.au are registered trademarks or trademarks of Expedia, Inc. in the US and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2010 Expedia, Inc.  All rights reserved. 


About We Are Social

We Are Social is a conversation agency. We help brands to listen, understand and engage in conversations in social media.

We are a new kind of agency that combines an innate understanding of social media with digital, PR and marketing skills. We are entirely focused on innovative, creative and effective social media marketing and communications

With state-of-the-art proprietary tools as well as alignments with a number of leading data and research sources, We Are Social can offer insight into conversations and consumer sentiment relevant to its clients.

We Are Social’s Australian clients include Paypal, Ebay, Kia Automotive, Expedia, Sony, Roadshow Films, and Heinz.


As well as our office in Sydney, which opened in April 2010, We Are Social has a global network that includes London, New York, Paris, Milan, Munich, Singapore and São Paulo.



For more information, please contact:

Amee Evans, Marketing & Communications Manager Expedia ANZ

aevans@expedia.com/+61 2 8090 6627

Claire McPhillips, Bang PR – clairem@bangpr.com.au/ +61 2 9018 2222

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