Expedia signs new multi-year global agreement with Virgin Blue and V-Australia

On April 09, 2009 at 02:00 PM

Expedia, Inc. (NASDAQ: EXPE), the world's leading online travel company, today announced a long term global agreement with Virgin Blue and its new international airline, V-Australia. The deal marks Expedia’s first global airline agreement in Australia, and the first global distribution agreement for either airline with an online travel company.

Under the agreement, Virgin Blue and V-Australia flights will be available to customers on all Expedia®-branded sites worldwide, including Expedia.com.au in Australia and Expedia.com in the US, and on US discount travel site Hotwire®. The flights will also be available to business travellers through travel management leader Egencia™, which launched its full-service travel offering in Australia last year.

The agreement also provides marketing exposure for Virgin Blue and V-Australia through Expedia® Media Solutions, the advertising sales division of Expedia, Inc. The airlines will run media campaigns on Expedia sites aimed at helping differentiate their brands for the millions of customers who shop on Expedia sites worldwide.

“We’re pleased to be a part of the international growth strategies of Virgin Blue and V-Australia,” said Cyril Ranque, vice president, Expedia Partner Services Group Asia Pacific. “Working with these airlines gives Expedia the chance to experience firsthand the innovative character of the Virgin brand, which they demonstrate in both their approach to air travel, and in how they market their flights to travellers.”

Launched in February, V-Australia offers direct flights between Sydney and Los Angeles, with plans to launch similar nonstop service to Los Angeles from Brisbane and Melbourne. Virgin Blue, its sister airline, is a leading provider of flights to 29 destinations across Australia.

“Expedia’s consumer reach and understanding of global travel demand make it a great partner to help build on Virgin Blue’s success in Australia, and extend the V-Australia brand to travellers looking for a fresh choice in long-haul air travel between Australia and the US,” said Mathias Freiss, General Manager, Sales, Virgin Blue Group.

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