Into the sunset: Expedia launches cruise product into Australia

On August 22, 2013 at 07:57 PM

Thousands of options with over 30 cruise lines on offer

Expedia, the world’s largest online travel company, has added cruise product to its popular Australian website in response to consumer demand for ocean and river cruise holiday choices.

Expedia.com.au now offers thousands of cruises from over 30 cruise liners, including P&O, Royal Caribbean, Carnival, Princess and Captain Cook. Destinations include worldwide hot spots such as Europe, Asia and Alaska, along with Aussie favourites like the South Pacific, which accounted for 36.4 per cent of the market in 2012.

Georg Ruebensal, Managing Director Expedia Australia, says the introduction of the new cruise holiday products is a natural evolution for the Expedia business.

“Aussies are enthusiastic cruise takers so we’re excited to be able to launch with a strong range of choice for our customers,” said Mr Ruebensal. “We’re working with the best cruise lines in the world which can be booked along with flights and pre or post cruise hotels – creating the ultimate one-stop cruise holiday booking experience.”

Europe is now the biggest fly-cruise market for Australians, with passenger numbers rising 26 per cent to 57,719 (8.3 per cent of the market).

Cruising fast facts*:

  • The Australian cruise industry now has the second highest population penetration rate in the world, with an unprecedented 3 per cent of Australians taking a cruise during the year, second only to North America
  • Australia’s growth rate of 11 per cent was the highest of all developed cruise source markets in 2012 (equal with Germany)
  • Europe is now the biggest fly-cruise market for Australians, with passenger numbers rising 26 per cent to 57,719 (8.3 per cent of the market)
  • Almost half of all Australian cruise passengers are under the age of 50, and 25 per cent are under 40, reflecting the rise in popularity of cruising amongst families
  • The South Pacific is the most popular cruise destination for Australians, followed by the Australian coast, with New Zealand coming in third
  • Europe, Alaska and Asia are all experiencing a surge in popularity as cruising further afield becomes more popular
  • Expenditure in the cruise sector continues to rise with an estimated 48.1 per cent increase in 2011-2012 compared to 2010-2011

In addition to its online platform, Expedia is introducing a cruise holiday hotline with dedicated Australian cruising experts available to help customers plan, compare and book their cruise over the phone.

For more information about Expedia cruises, holidays, flights and hotels visit Expedia.com.au.

-ENDS-

*Research source: International Cruise Council Australia 2012 Cruise Industry Report.

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