Corporate News and Innovation

Expedia Australia and New Zealand appoints creative agency

On December 20, 2012 at 05:12 AM

 

Expedia Australia and New Zealand has today announced the appointment of its new creative agency, awarding the business to Sydney-based DDB.

Following a creative pitch, which took place over a two-month period, DDB was chosen from a shortlist of agencies, including incumbent BMF, to handle Expedia’s creative account in both Australia and New Zealand.

Marketing Director, Louise Crompton commented, “After careful consideration, we have made the decision to appoint DDB as our creative agency partner in Australia and New Zealand. Read more

Managing Director, Expedia Australia and New Zealand, discusses the future of the online travel market within APAC

On December 13, 2012 at 03:02 AM

 

Managing Director, Expedia Australia and New Zealand, discusses the future of the online travel market within APAC

Following the acquisition of online travel company, Zuji, by Australian operator, Webjet, Georg Ruebensal, Managing Director of Expedia Australia and New Zealand, has announced that Expedia will finish the year in a strong position, tracking to their plan accordingly. This is despite recent comments from Webjet citing general softness in the online travel category. Read more

Expedia launches search for social media stars

On December 07, 2012 at 07:12 AM

 

Expedia launches search for social media stars

Expedia, the world’s largest online travel company, has launched a search for the best budding bloggers in Australia and New Zealand, using a new Facebook app created by social media agency, We Are Social.

The search, which is now open will see bloggers from five genres (Lifestyle, Food, Music, Travel or Family/Parenting) encouraged to set up profiles on the new Expedia Blogger Search Facebook app.

Entrants are invited to set up profiles via the Facebook app and campaign for the most votes in their own category. The top five bloggers in each category will be chosen by a panel of expert judges, who will reward each winner with a trip of a lifetime and the chance to be an official Expedia blogger for 2013. Read more

Expedia launches Australia’s largest gamification project

On August 09, 2012 at 01:56 AM

 

Expedia launches Australia’s largest gamification project

 

Expedia has launched one of the largest gamification projects ever achieved in Australia and New Zealand with an online interactive game called, ‘Tag Me If You Can’ Expedia.com.au/tagme.

 

Expedia collaborated with creative agency BMF, DangerMouse Productions, Carat Sydney, We Are Social, and Cre8 Marketing & Entertainment to create the game, which sees Nathan Jolliffe (The Amazing Race & Celebrity Apprentice) travel to 15 secret destinations around the world.

  Read more

$250,000 Facebook competition

On September 28, 2011 at 02:00 PM

Expedia.com.au, the world’s largest online travel company, has recently launched FriendTrips, a six-week Facebook competition on its Australian Facebook page - www.facebook.com/expedia.com.au. The competition will give away a total of $250,000 worth of holidays, making it one of the biggest Facebook travel competitions in Australia ever. Read more