- More than one in 10 Aussies taking annual leave to maximise the April public holidays
- Rise in demand for long haul destinations – USA, Europe and Asia most popular
- Expedia reports 70% YOY increase in interest for Easter holidays
As the first extended public holiday of the year approaches, more than one in ten (14%) Australians are maximising the Easter and Anzac Day double-holiday-hit to take an extra-long break, according Expedia research released today.
Those aged 25-34 years are the savviest, with 14% booking three days’ annual leave to get a 10-day break and a further 7% booking seven days’ leave to get a whole two weeks off. Read more
Every great travel adventure features an epiphany; the moment when it dawns on you that you’ve stepped out of your comfort zone and into something truly unexpected. Expedia, the world’s largest online travel agency, draws inspiration from these moments in a new integrated campaign from DDB Sydney.
A continuation of Expedia’s brand promise - ‘out there starts here’ - the TVC (http://www.youtube.com/watch?v=jlv69DsMbRw) puts the viewer in the mind of a woman discovering her inner cowgirl in a moment of clarity, thanks to Expedia’s policy of ‘no booking fees’. Read more
- Best time to travel to Japan is now – Aussie dollar stretches further than in any other country
- Asian countries dominate top five best-value destinations
For the second consecutive year, Australian travellers are finding the best value for money in Japan, according to the 2014 Expedia Foreign Exchange Index.
Despite the Australian dollar recently falling to a three and a half year low against the US dollar, its value increased by 2.3 per cent in 2013 against the Japanese yen, cementing Japan as the must-visit destination for travellers looking to get value for money in a traditionally pricey destination. Read more
Australia’s 2014 hot spots Listopedia
According to Expedia’s 2014 hot spots Listopedia, Aussies are set to explore hidden treasures right on their doorstep in their travels next year, as destinations like Lombok, Indonesia, and Palawan in the Philippines, with their secluded, pristine beaches, vie for attention over traditional favourites like Bali and Phuket.
The Whitsundays, renowned for its 74 tropical islands in the heart of the Great Barrier Reef, is perfect for travellers of all ages and will be popular, spurred by a 95% increase in travel demand in 2013. Read more
Expedia’s Vacation Deprivation Report reveals the beach is just a sandy office Read more