brand campaign

EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

On March 10, 2015 at 01:37 AM

Media Release

EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

 

Sydney, 23 Feb 2014: Travel website, Expedia.com.au, has launched its new brand campaign in Australia and New Zealand, which looks to inspire travellers to get out there, make their travel dreams a reality and find their “somewhere”– that place they have always longed to visit.

Developed by DDB Sydney, the campaign focus of “Your Somewhere starts with Expedia” is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, “Somewhere over the Rainbow”, the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia. Read more

Breaking Campaign: Expedia Launches Out There, Starts Here

On May 03, 2013 at 01:38 PM

 

The world’s largest online travel company, Expedia, is helping Aussies fulfil their travel bucket lists in their brand new campaign: Out There, Starts Here.

The integrated campaign developed by DDB Sydney and Carat, across TV, cinema, digital and out of home features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.

The TVC will debut on Australian screens on Sunday, 28 April and will be complemented by out of home executions, digital across online, tablet and mobile and bespoke lift wraps in key business locations across Sydney and Melbourne. Read more