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EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

On March 10, 2015 at 01:37 AM

Media Release

EXPEDIA ENCOURAGES TRAVELLERS TO FIND THEIR “SOMEWHERE” IN NEW BRAND CAMPAIGN

 

Sydney, 23 Feb 2014: Travel website, Expedia.com.au, has launched its new brand campaign in Australia and New Zealand, which looks to inspire travellers to get out there, make their travel dreams a reality and find their “somewhere”– that place they have always longed to visit.

Developed by DDB Sydney, the campaign focus of “Your Somewhere starts with Expedia” is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, “Somewhere over the Rainbow”, the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia. Read more

Expedia takes you to the unexpected with new campaign via DDB Sydney

On March 18, 2014 at 01:46 AM

Every great travel adventure features an epiphany; the moment when it dawns on you that you’ve stepped out of your comfort zone and into something truly unexpected. Expedia, the world’s largest online travel agency, draws inspiration from these moments in a new integrated campaign from DDB Sydney.

A continuation of Expedia’s brand promise - ‘out there starts here’ - the TVC (http://www.youtube.com/watch?v=jlv69DsMbRw) puts the viewer in the mind of a woman discovering her inner cowgirl in a moment of clarity, thanks to Expedia’s policy of ‘no booking fees’. Read more

Expedia Australia and New Zealand appoints creative agency

On December 20, 2012 at 05:12 AM

 

Expedia Australia and New Zealand has today announced the appointment of its new creative agency, awarding the business to Sydney-based DDB.

Following a creative pitch, which took place over a two-month period, DDB was chosen from a shortlist of agencies, including incumbent BMF, to handle Expedia’s creative account in both Australia and New Zealand.

Marketing Director, Louise Crompton commented, “After careful consideration, we have made the decision to appoint DDB as our creative agency partner in Australia and New Zealand. Read more