out there starts here

Expedia takes you to the unexpected with new campaign via DDB Sydney

On March 18, 2014 at 01:46 AM

Every great travel adventure features an epiphany; the moment when it dawns on you that you’ve stepped out of your comfort zone and into something truly unexpected. Expedia, the world’s largest online travel agency, draws inspiration from these moments in a new integrated campaign from DDB Sydney.

A continuation of Expedia’s brand promise - ‘out there starts here’ - the TVC (http://www.youtube.com/watch?v=jlv69DsMbRw) puts the viewer in the mind of a woman discovering her inner cowgirl in a moment of clarity, thanks to Expedia’s policy of ‘no booking fees’. Read more

Breaking Campaign: Expedia Launches Out There, Starts Here

On May 03, 2013 at 01:38 PM

 

The world’s largest online travel company, Expedia, is helping Aussies fulfil their travel bucket lists in their brand new campaign: Out There, Starts Here.

The integrated campaign developed by DDB Sydney and Carat, across TV, cinema, digital and out of home features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.

The TVC will debut on Australian screens on Sunday, 28 April and will be complemented by out of home executions, digital across online, tablet and mobile and bespoke lift wraps in key business locations across Sydney and Melbourne. Read more