rewards

Addicted to Loyalty: We’re in it to Win

On May 08, 2015 at 04:10 AM

Australians are passionate about making their hard-earned dollars go further; with new research out today revealing 71 per cent of the population is currently using travel loyalty programs in a bid to make their travel dreams a reality, with an estimated 31 million travel loyalty memberships registered across the country[1].

Conducted by Expedia.com.au, following the launch of its new loyalty program, Expedia+, the study found half the population (53%) turn to travel loyalty programs to maximise savings. In fact, many believe travel loyalty programs make their holiday plans more affordable (59%), easier to save for (54%) and help them book a holiday they otherwise may not have been able to take (50%). Read more