Aussies picky when it comes to the perfect travel partners

On September 22, 2011 at 01:00 PM

Only 5% of Aussies say they would travel with every one of their Facebook friends

Every day, Aussies share their latest news, personal opinions and photos with their Facebook ‘friends’, however when it comes to packing their bags and sharing a travel experience, Aussies are much more selective.

To coincide with the launch of its FriendTrips Facebook competition, asked Australian Facebook users*, who have an average of 130 friends**, how many of their Facebook ‘friends’ they would travel with. More than half (52 per cent) said that they would only travel with between one and 10 per cent of their friends, which on average, is up to 13 friends.

Perhaps indicating that Aussies are too quick to accept those friend requests from second cousins and work colleagues, only one in twenty (five per cent) Aussies on Facebook said they would be willing to travel with every one of their ‘friends’ on the social network.

“The great thing about social networks, like Facebook, is that you can connect with friends who have similar interests from all over the globe and always have someone to travel with no matter where you are going,” said Dacey Nicoletti, Online Brand Marketing Manager, 

“Not only that, your social network is also a great research tool. Asking your friends or a travel-specific group on Facebook for their advice is a great way of finding those hidden gems and unique travel experiences, as well as sharing those experiences, stories and photos when you return,” she said.

The top travel companion check-list

When it comes to picking someone to travel with, having similar interests and an easygoing personality are top of the wish-list. However, just over one in twenty (six per cent) Aussie males want someone who will be organised and lead the way, compared with only three per cent of females. Men are also keen to travel with someone that will share the holiday expenses (eight per cent).

Travelling with someone who is adventurous is a priority for one in seven (14 per cent) Aussies aged between 18 and 24.

Most appealing traveller traits according to the sexes:





Similar interests

Easygoing and agreeable


Willing to experience local culture and cuisine

Similar interests


Easygoing and agreeable

Willing to experience local culture and cuisine



Similar personality


Share holiday expenses


Aussies steer clear of high maintenance travellers, those not willing to share travel expenses and those that prefer to spend their holidays sleeping in and enjoying the hotel. Women were far less tolerant than men of those wanting some extra shut eye, with almost one in five (17 per cent) saying it is a bad travel trait compared to just over one in ten men (12 per cent).

Travelling with family members rated poorly compared with partners and friends, except among 18-24 year olds where one in five (20 per cent) listed either their mother or father as their favourite travel companion. Ms Nicoletti said perhaps the fact that the parents would end up paying for most things on the holiday was a determining factor.

Overall, the same amount of people would rather travel with a complete stranger than their dad or brother (two per cent).

“These findings show that being a ‘friend’ on Facebook does not necessarily put you in box seat to be considered a travel-worthy friend. Aussies have high standards when it comes to selecting a travel companion as they cherish their holiday time,” Ms Nicoletti said.’s tips for travelling with friends:

  • Chat openly and honestly about what you like and dislike to avoid disagreements
  • Share ideas on locations, flights, hotels and activities to ensure you both get what you want out of the holiday
  • Check with your travel companion before making any big decisions
  • Learn to compromise - alittle give and take can go a long way to a happy holiday
  • Set a budget that both of you are comfortable and stick to it.

Expedia’s FriendTrips competition on Facebook asks Aussies to select five of their Facebook ’Friends’ to join them on a virtual plane for the chance to win one of six dream holidays to destinations such as Chile, Hawaii and New York. In total, the six trips are valued at more than $250,000. For more information, visit:

To view more news from Expedia, visit:

Notes to editor

*About the survey

Pureprofile fielded the online survey on behalf of™ between 29 August and 2 September 2011 among a nationwide cross-section of 1,000 adults aged 18+ in Australia. The data was weighted to be representative of the total Australian population on the basis of gender, location and age. With probability samples of this size, one can say with 95 per cent certainty that the results for the sample have a sampling error of plus or minus two percentage points.

** Average Facebook user has 130 friends: Source:

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