Expedia takes you to the unexpected with new campaign via DDB Sydney

On March 17, 2014 at 09:46 PM

Every great travel adventure features an epiphany; the moment when it dawns on you that you’ve stepped out of your comfort zone and into something truly unexpected. Expedia, the world’s largest online travel agency, draws inspiration from these moments in a new integrated campaign from DDB Sydney.

A continuation of Expedia’s brand promise - ‘out there starts here’ - the TVC (http://www.youtube.com/watch?v=jlv69DsMbRw) puts the viewer in the mind of a woman discovering her inner cowgirl in a moment of clarity, thanks to Expedia’s policy of ‘no booking fees’.

Dylan Harrison, Executive Creative Director at DDB Sydney, says, “I love the truth that when you’re having a great holiday you find yourself doing things you never dreamed you would. This has created really enjoyable advertising as well as a simple platform from which to assert Expedia’s promise of ‘no booking fees’”.

The print element of the campaign takes an alternative approach and, through the illustrations of Sean Freeman, playfully points to the experiences people can have thanks to Expedia and its commitment to keeping the cost of travel down.

Lou Crompton, Expedia Marketing Director, comments, “The new campaign is true to Expedia’s belief in providing both the inspiration and the means to help people get out there to see the amazing world we live in. Our policy of ‘no booking fees’ is a key part of that commitment.”

The integrated campaign is now live and runs across TV, cinema, digital, out of home, print and social media.

 

Credits

Expedia

Louise Crompton – Director of Marketing Australia and New Zealand

Rebecca Williams – Marketing Manager Australia and New Zealand

Kelly Cull – Senior Manager, Communications, Australia and New Zealand

Hayden Bagnall – Associate Online Marketing Manager Australia and New Zealand

 

Creative Agency:DDB Sydney

Executive Creative Director: Dylan Harrison

Creative Group Head/Art Director: Adam Ledbury

Creative Group Head/Copywriter: Guy Lemberg

Account Director: Lena Dawson

Account Manager: Jaimee-Lee Field

Agency TV Producer: Rachel Solomon

Agency Print Producer: Cushla Morton

Senior Art Buyer: Leesa Murray

 

TV Production

Production Company: EXIT

Director: Mike Daly

Production Producer: Kate Downie

Post Production House: The Editors

Post Production Producer: Nicoletta Rousianos

Offline Editor: Dan Lee 

Colourist: Christine Trodd

Online Operator: Adam Archer

Music Composition: Smith and Western

Sound Design: Danny Grifoni

 

Print Production

Studio: THERE IS

Design & Typography: Sean Freeman

Production: Eve Steben

CG: Albert Zablit 

Agent: Siobhan Squire

 

Media

Carat AU: Janine M’Crystal, Michael Marsh, Fran Mahony, Hilary Woodfine, Chi An Chau, Penny Taylor & Chris Smith

Carat NZ: Kim Leybourne, Rachael Mahon & Halie Carnie

To download this release, please click here:
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