Hugh Jackman top ‘armrest buddy’ for Aussie travellers

On September 28, 2011 at 09:00 AM

Local star Jackman and Richard Branson overwhelmingly most popular flight partners

They may be heroes of the stage and screen but would you want to sit next to them on an aeroplane? To coincide with its FriendTrips Facebook competition, Expedia.com.au asked Australian Facebook users* which home-grown and international celebrities they would most like to sit next to on a flight.

Australian actor, Hugh Jackman, proved to have the broadest appeal across all age groups, genders and geographical Australian locations, and was voted the most popular Aussie celebrity with just under one in five (18 per cent) selectinghim as an ideal flight partner. Unsurprisingly, the heartthrob was the number one choice for women with one in four (25 per cent) votes. He lost the male vote, coming equal second with Kylie Minogue (10 per cent), to another much lauded beauty, former Miss Universe, Jennifer Hawkins (15 per cent). Unsurprisingly, only two per cent of females said they wanted to sit next to ‘Hawko’!

Australian comedians were a common choice for younger Aussies with 43 per cent of 18-24 year olds choosing a comedian (either Hamish Blake, Andy Lee or Wil Anderson). Hamish Blake was a clear winner with just under a quarter (23 per cent) of votes with 18-24 year olds and approximately one in five (19 per cent) of 25-34 year olds.

Domestic celebrities that Australians would most like to sit next to on a plane

 

Overall

Men

Women

1

Hugh Jackman

Jennifer Hawkins

Hugh Jackman

2

Hamish Blake

Hugh Jackman

Hamish Blake

3

Jennifer Hawkins / Kylie Minogue

Kylie Minogue

Kylie Minogue

On the international front, Richard Branson was the number one pick with 15 per cent of the vote. He was number one for males (17 per cent), beating Barack Obama in second place (12 per cent) and Angelina Jolie in third (11 per cent).

Talk show queen, Oprah Winfrey, clearly resonates with women, winning 18 per cent of their votes. She also has universal appeal appearing in the top three choices across all but one of the age groups.

An unexpected appearance was actor, Johnny Depp, in second place with 12 per cent of the overall votes. He was number one choice (16 per cent) for 18-24 year olds who will most likely know him from the Pirates of the Caribbean series. He also came second (16 per cent) for women and was almost three times as popular as Brad Pitt (six per cent). His broad appeal also extended to 45-54 year olds with one in five (20 per cent) choosing Depp.

At the bottom of the votes pile was Tom Cruise and David Beckham (two per cent each). Other stars that didn’t rank highly include Kim Kardashian and Will Ferrell (three per cent each) and Charlie Sheen (four per cent).

International celebrities that Australians would most like to sit next to on a plane

 

Overall

Men

Women

1

Richard Branson

Richard Branson

Oprah Winfrey

2

Johnny Depp

Barack Obama

Johnny Depp

3

Oprah Winfrey

Angelina Jolie

Richard Branson

“The celebrity choices reflect what Australians have also told us they look for in a travel partner,” said Dacey Nicoletti, Online Brand Marketing Manager, Expedia.com.au.

“We want to chat with the person sitting next to us on a plane and potentially be entertained. This is more likely with the stars that scored highly who are largely considered down-to-earth, open and agreeable.”

Expedia’s FriendTrips competition on Facebook asks Aussies to select five of their Facebook ’Friends’ to join them on a virtual plane for the chance to win one of six dream holidays to destinations such as Chile, Hawaii and Thailand. In total, the trips are valued at more than $250,000. For more information, visit:www.facebook.com/expedia.com.au.

To view more news from Expedia, visit: http://press.expedia.com.au/

*About the survey

Pureprofile fielded the online survey on behalf of Expedia.com.au™ between 29 August and 2 September 2011, among a nationwide cross-section of 1,000 adults aged 18+ years old in Australia. The data was weighted to be representative of the total Australian population on the basis of gender, location and age. With probability samples of this size, one can say with 95 per cent certainty that the results for the sample have a sampling error of plus or minus two percentage points.

To download this release, please click here:
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