No rest for the wicked – even on holiday, Aussies are hooked to the net

On August 03, 2010 at 03:44 AM

One in four Australians access the internet every day they are on holiday

Australians are spending their holidays surfing the internet rather than waves, according to new research from, operated by Expedia Inc., the world’s largest online travel company.

In a survey of over 1000 Australians*, found that more than one in ten (13 per cent) Aussies access the internet up to as much as five times a day when on holiday, while a quarter say they access the internet at least daily. Those on an internet-free holiday are clearly the minority, with only 15 per cent refraining from using the internet at all when on holiday.

Although Australians primarily use the internet to keep in touch with family and friends when on holiday, the research found that Australians are also using the internet to take control of their holiday experience. Well over half (63 per cent) of Aussies say they use the internet to check their bank balance, ensuring their holiday finances are in order and a further 45 per cent say the internet acts as a useful travel guide when on holidays, giving details of the destination as well as recommendations for restaurants, activities, etc.

The top five reasons for checking the internet when on holidays according to survey are:



To keep in touch with family and friends


To check bank balance


To check the news


As a travel guide for the destination


For status updates on Facebook and Twitter


Keeping in touch with family and friends

Known for their devotion to social networking sites such as Facebook and Twitter, the Expedia research found that more than half of Gen Y Australians (53 per cent) update their Facebook or Twitter status when on holiday and a further eight per cent keep their Facebook friends updated with their holiday news at least once a day. One in twenty Gen Y Aussies claim they check social networking sites every hour when on holidays.

However, Gen Y Aussies aren’t the only ones updating their friends on their holiday antics. Fifteen per cent of Australians aged 45 – 64 admit they too update their status on social networking sites whilst on holidays, keeping friends and family in the loop with their holiday news.

Keeping in touch with the office

Over a quarter (27 per cent) of Aussie men say they use the internet on holiday to manage and respond to work emails whereas only 20 per cent of Australian women say they keep in touch with their work emails when on holiday.  

Louise Crompton, marketing manager at, comments on the survey findings: “It is fascinating to see how many Australians enjoy keeping their friends up to date with their holiday news, when traditionally a holiday was seen as an opportunity to take a break from our busy work and social lives.

“It is encouraging to see Australians using the internet to find out more about the destinations they are visiting. At Expedia we believe that where you book matters, which is why we have destination guides, thousands of traveler reviews and bookable sightseeing tours and activities all in one place to help Australians have a great holiday.”

To view this and other media releases, visit the new Expedia Press Centre at

Notes to the editor

*About the survey

Pureprofile fielded the online survey on behalf of™ and between the 1st and 4th of March 2010 among a nationwide cross-section of 1000 adults aged 18+ in Australia. The data was weighted to be representative of the total Australian population on the basis of gender, location and age. With probability samples of this size, one can say with 95 per cent certainty that the results for the sample have a sampling error of plus or minus two percentage points.

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