Survey shows Aussies need to think outside the box when planning short-break holidays

On April 06, 2010 at 11:42 PM

69% of Australians limit short breaks to destinations within their own state.

123647566,5A50CA11625F3F18EF8.jpeg New research from Expedia.com.auTM, operated by Expedia, Inc., the world’s largest online travel company, shows that when it comes to taking short breaks, most Australians look no further than their own state. The survey*, conducted among 1,000 Australians, showed that while almost nine out of ten respondents are planning a short break this year, the vast majority (69%) of those will choose to do so within their own state borders rather than looking further afield. And while over a third (36%) of respondents are willing to travel over four hours by car, train or bus to reach their short-break destination, only a few (22%) chose to fly irrespective of where they short-break.

Prompted by these findings, Louise Crompton, marketing manager of Expedia.com.au, said that with so many great short-break destinations;within a short flying distance, Australians were missing out by limiting their holiday horizons to their home state.

“Taking a short break is a fantastic opportunity to re-charge the batteries and Australians are spoiled for choice with so many great destinations only a short flight from their cities. And it’s so easy to organise: with Expedia.com.au, travellers have a one-stop shop for all their travel needs providing them choice and flexibility to suit their schedules”, Ms Crompton said.

“When thinking about where they spend their short breaks, Australians should look further afield than their home state and take the opportunity to explore parts of this vast country that they are not familiar with. Alternatively, there are many great international destinations just on our doorstep, like the Pacific Islands and New Zealand, which are only three to four hours’ flight away. With the Australian dollar continuing to strengthen, now is a great time to look at these short-haul international options,” she said.

The Expedia.com.au survey revealed that almost two-thirds (62%) of respondents define a ‘short break’ as one of three nights’ duration or less. Statistics from Expedia.com.au show that the number of searches for one to two night stays on Expedia.com.au has increased by 70% year on year.

Other findings revealed:

  • Younger Australians have love on their mind as 43% of 25 to 34 year-olds admit to short-breaking for romance.
  • Men are twice as concerned than women about the backlog of work upon their return from a short break (10% compared to 4%)
  • Women are more concerned about the overall cost of a short-break (54% compared to 46% for men).
  • Almost one in ten (8%) of respondents will take more than five short break holidays per year with 60% of Australians taking between one and two.
  • Older Australians are the most frequent vacationers – almost a quarter (22%) of those aged 55+ take five or more short breaks each year.
  • The biggest motivators for taking a short break holiday were relaxation (55%), to spend time with family (25%) and to escape work-related stress (13%)

Expedia.com.au’s Top Short Break Holidays (domestic and international)

Broome, Western Australia

World renowned for its pearls, Broome located at the top of WA, is best visited during the dry season from April through October. Cable Beach offers 22 kilometres of sun-kissed beach and pristine waters where you can ride camels along the beach at sunset. Also not to be missed is Roebuck Bay and the famous Staircase to the Moon, where the receding tide and a rising moon combine to create a stunning natural phenomenon. On these nights, make time to wonder through the food and art markets. For art lovers, there are plenty of great local and indigenous art galleries including Nigel Gaunt’s Red Dirt Photographic Gallery, the Monsoon Gallery and Broome 6 Gallery.

Expedia recommends staying at:

Pinctada Cable Beach Resort & Spa

5*

From $369 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Pinctada Cable Beach Resort & Spa.

Tropical North Queensland

Whether you’re looking to fly and flop or a bit of adventure Tropical North Queensland is a great winter short break destination. Aside from the beautiful resorts and spas, perfect for those looking for some R&R, visitors can also get out and explore the World Heritage-listed Daintree Rainforest or check out the world’s largest sand island, Fraser Island. For those looking for something different try white-water rafting in the wild Tully River or, skydiving over the Coral Sea.

Expedia recommends staying at:

Shangri-La Hotel, The Marina, Cairns

5*

From $270 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Shangri-La Hotel, The Marina in Cairns.

Tasmania

Hobartis a great base from which to explore The ‘Apple Isle’, as Tasmania is fondly referred to. Home to artist studios, galleries and excellent restaurants Salamanca Place, in Hobart is a great spot to spend a lazy Saturday or Sunday. Or for a view from the water kayak along the shores of historic Battery Point, with Mount Wellington towering in the background. Get into the great outdoors in The Huon Valley, a 40-minute drive from Hobart, and also good for kayaking, sailing, whitewater rafting or jet boating. For wine connoisseurs visit the wineries of the Tamar Valley, a day trip from Hobart and Tasmania’s principle wine producing region.

Expedia recommends staying at:

The Old Woolstore Apartment Hotel Hobart

4.5*

From $136 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Old Woolstore Apartment Hotel in Hobart.

Northern Rivers, New South Wales

A short flight north of Sydney and Melbourne will take you up through the magical Northern Rivers area of New South Wales. Famous in the region is the bohemian Byron Bay. If you’re in town on the first Sunday of the month don’t miss the Byron Bay markets. Enjoy some freshly-harvested or home-made produce that the area is renowned for or pick up artworks from local designers. Close by are Ballina and Lennox Heads, great alternates for relaxed beach breaks on this beautiful coastline.

Expedia recommends staying at:

Ramada Hotel and Suites Ballina

4.5*

From $149 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Ramada Hotel and Suites in Ballina.

Adelaide and surrounds, South Australia

If you want to immerse yourself in South Australia's rich arts and culture, stroll along North Terrace - Adelaide's cultural boulevard. For wine buffs or the enthusiastic amateur, Adelaide is a great base from which to explore some of Australia’s foremost wineries, located in the Barossa Valley, Clare Valley and McLaren Vale, all just an hour or so by car from the city centre. Some notable ones to visit include Petaluma’s at Bridgewater Mill, Hahndorf Hill Winery and Shaw and Smith.

Expedia recommends staying at:

Stamford Plaza Adelaide

4*

From $185 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Stamford Plaza Adelaide.

Queenstown (South Island), New Zealand

Adrenaline junkies will love a Queenstown adventure holiday with lots of activities designed to get your heart racing. Home to the world’s first bungy jump, adrenaline seekers can also try heli-skiing and sky swinging. For the less adventurous, Queenstown is home to great local produce and you can sample some award winning Otago wines. Queenstown also has an established art scene with art markets operating each Saturday at Steamer Wharf.

Expedia recommends staying at:

Rydges Lakeland Resort Queenstown

4*

From $88 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Rydges Lakeland Resort Queenstown.

Rotorua (North Island), New Zealand

Looking for something different for a long weekend? Then head to Rotorua. With a growing spa culture the renowned hot springs of Rotorua are a must if you’re looking for some R&R. Rotorua is a great place to learn more about the Maori culture.  Visit the Te Puia and the New Zealand Maori Arts and Crafts Institute or witness the living museum of the village of Te Wairoa, which was destroyed during the eruption of Mt Tarawera in 1886.

Expedia recommends staying at:

Sudima Hotel Lake Rotorua

4*

From $92  per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Sudima Hotel Lake Rotorua.

Fiji

A perennial hot spot for Aussie tourists of all ages, Fiji is the ultimate South Pacific destination. It’s only a three-hour flight from Australia’s east coast and is perfect for all types of travellers. With a choice of 333 islands, some uninhabited, there are many once in a lifetime experiences to have such as swimming with manta rays, gliding down the river on a bamboo raft known as a bilibili or witnessing the traditional Meke shows, complete with Beqa firewalkers.  

Fijihas accommodation for every budget. Denarau Island is often the most popular, with a large selection of five-star resorts at affordable prices.

Expedia recommends staying at:

Radisson Resort Fiji, Denarau Island

4.5*

From $169 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Radisson Resort Fiji Denarau Island.

New Caledonia

New Caledoniais a picture-perfect setting for a romantic short getaway with a French flavour. The white sandy beaches and pristine blue waters are as inviting as the friendly locals. There are a number of islands close to the capital Noumea, while the fabled Isle of Pines is often referred to as the Jewel of the Pacific.

Expedia recommends staying at:

Le Surf, Noumea

3.5*

From $166 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Le Surf in Noumea.

Vanuatu

Vanuatuis a charming destination filled with many one-of-a-kind activities and postcard-like beaches. You can visit the world’s most accessible active volcano on the island of Tanna or witness a Banyan tree which is the size of a football field. Depending on which time of year you travel, you can be privy to many traditional events such as the Pentecost Land Dive or the Tanna Toka dance.

Expedia recommends staying at:

Poppys On The Lagoon, Port Vila

3.5*

From $200 per room per night

Visit Expedia.com.au or call 13 38 10 to book a stay at the Poppys On The Lagoon in Port Vila, Vanuatu.

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