AUSSIES EMBRACE ‘AU NATURALE’ VIBE ON BEACH HOLIDAYS

On June 09, 2016 at 12:44 AM
  • Aussies among most low maintenance beach holidaymakers globally
  • Aussies spend an average of $62 (US$45) getting beach ready - $21(US$15) less than the global average
  • 12% of Aussies admit to going nude at the beach

Sydney, Australia, 9 June, 2016: As many Aussies start getting ready for their northern hemisphere summer sojourns,Expedia.com.au®has released findings from its annual Flip Flop Report, which confirms Australia is one of the most relaxed, low maintenance nationalities in the world, when it comes to beach holiday habits.

The global report, which surveyed more than 11,000 travellers from 24 countries across the world, found Australians spend 25% less getting beach ready than the global average. Aussie beachgoers spend an average of $62(US$45) getting prepped for their seaside escapes - $21(US$15) less than the global figure and well behind beachgoers from Mexico who spend $123(US$89), almost double the Aussie spend.

While 53% of Aussie beach-goers say they do nothing to get ready for a beach holiday, the most popular way Australians get prepared is by buying a new beach outfit. Just under one in five (17%) say they diet and 15% say they workout to get upbeat for the beach. Furthermore, less than one in ten (9%) say they’d postpone a trip to get in shape, behind the global average of 11%.

Tasks to get beach ready

Australian beachgoers

Global average

New beach outfit

31%

45%

Waxing

18%

20%

Diet

17%

19%

Workout

15%

24%

Get hair done

12%

18%

 

In favour of keeping things low key and relaxed on beach breaks, Aussies prioritise easy-going activities such as walking (56%); swimming (49%); watching the sunset/sunrise (33%); reading (28%) and people watching (28%). Aussies are less inclined than the global average to work (7% v 9%) or workout (11% v 16%).

Australians are also casual when it comes to beach attire, with 63% of beachgoers giving the humble speedo their tick of approval and two in five (39%) saying they feel comfortable with nudists on the beach.

In fact, Aussies don’t just approve, more than one in ten Australians (12%) admit to having actually gone nude on the beach, a further 14% have gone topless and one in twenty (6%) say they always/frequently go skinny dipping on beach holidays. Albeit, Aussies aren’t as liberal as Austrian (28%) or German (25%) beachgoers who say they have gone nude.

While 28% of Australians post pictures of their beach holidays on social media, only 8% say it’s because they want to boast about how great they look in their swimwear and only 4% say they would post a nude selfie on social media.

Weighing in on Aussies’ beachside travel habits, Expedia.com.au travel expert, Kelly Cull, says:“Aussies love to travel and are passionate about finding the perfect beach holiday location that offers spectacular scenery combined with affordability. Beach holidays present the ideal opportunity to recharge the batteries and it’s great to see Aussies are so free-spirited when on a beach break!”

 

ENDS

For further information, please contact:

Kirsty Burgess, Haystac                              Gina Leung, Haystac

(02) 8094 7507 or 0478 010 533                    (02) 8094 7227 or 0450 133 482       

kirsty.burgess@haystac.com.au                    gina.leung@haystac.com.au

Methodology
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm. This survey was conducted online from April 6 to April 21, 2016 across North America, Europe, South America and Asia Pacific using the Kantar-owned GMI (Global Market Insite) and Lightspeed Research amalgamated group of panels. The study was conducted among 11,115 adults aged 18 years of age and older across 24 countries. Sampling quotas and weighting were used to ensure the sample is representative of each country’s population in terms of age and gender. Assuming a probability sample, the margin of error would be +/-0.93 percentage points, 19 times out of 20.

About the Expedia group

The Expedia group (NASDAQ: EXPE) is the world’s largest online travel company, with an extensive brand portfolio that includes leading online travel brands, such as:

 

  • Expedia.com®, a leading full service online travel company with localized sites in 33 countries
  • Hotels.com®, a preeminent global lodging expert operating in more than 65 countries and 35 languages with its award winning Hotels.com® Rewards loyalty program
  • Orbitz Worldwide, a global travel portfolio including Orbitz, ebookersand CheapTicketsbrands, and business-to-business offerings including Orbitz Partner Networkand Orbitz for Business
  • Expedia® Affiliate Network (EAN),a global B2B business that powers the hotel business of leading airlines, top consumer brands, online travel agencies and thousands of other partners through its API and template solutions
  • trivago®, a leading online hotel search with sites in 55 countries worldwide
  • HomeAway®, a global online marketplace for the vacation rental industry, which also includes the VRBO, VacationRentals.comand BedandBreakfast.combrands, among others
  • Egencia®, a leading corporate travel management company
  • Travelocity®, a pioneer in online travel and a leading online travel brand in the US and Canada
  • Hotwire®, a leading discount travel site that offers Hot Rate® Hotels, Hot Rate® Cars and Hot Rate® Airfares, as well as vacation packages
  • Expedia® Media Solutions, the advertising sales division of the Expedia group that builds media partnerships and enables brand advertisers to target a highly-qualified audience of travel consumers
  • Wotif Group, a leading portfolio of travel brands including Wotif.com®, Wotif.co.nz, lastminute.com.au®, lastminute.co.nzand travel.com.au®
  • Classic Vacations®, a top luxury travel specialist
  • CarRentals.com, a premier online car rental booking company with localized sites in 13 countries
  • Expedia Local Expert®, a provider of online and in-market concierge services, activities, experiences and ground transportation in hundreds of destinations worldwide
  • Venere.com™, an online hotel reservation specialist in Europe
  • ·Expedia® CruiseShipCenters®, a provider of exceptional value and expert advice for travelers booking cruises and vacations through its network of over 220 retail travel agency franchises across North America

For corporate and industry news and views, visit us at www.expediainc.comor follow us on Twitter @expediainc.

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