Expedia Passenger Preferences Index: Study shows how Australians fly compared to travellers worldwide
Expedia Passenger Preferences Index:
Study shows how Australians fly compared to travellers worldwide
Sydney, Australia, 2 February, 2016– Expedia.com®, one of the world's largest full service online travel sites1, has released the results of the Expedia Passenger Preferences Index, a worldwide study that examined the preferences and behaviours of fliers on a country-by-country basis. The study was conducted on behalf of Expedia® by Northstar, a globally integrated strategic insights consulting firm and surveyed 11,026 travellers across 22 countries in Asia Pacific, Europe, North America and South America.
Looking at the habits of Australian travellers, the study reported a quarter (24%) of Australians have flown more than five times in the past two years. This was just below the global average of 27% and well behind New Zealand, where 31% of residents said they had flown more than five times in the past two years. The most frequently flying nations were Norway (47%), Mexico (42%), India (38%) and Singapore (36%).
Australians unwilling to pay for added extras
Respondents were given a range of amenities to choose and asked to select the ones they would be willing to pay extra for on flights of different length, defined as 0-3 hours, 4-6, 7-12, and over 12 hours.
On short-haul flights (three hours or less), Australians were the nationality least willing to pay for any added extras – two in five (43%) Australian travellers versus a global average of one in four (26%). This trend continued across different flight lengths with Australia and Canada consistently the top two nations most unwilling to pay for in-flight extras.
The amenities Aussies were most willing to pay for on a short-haul flight included a seat with extra leg room (20%), a full meal (16%) and a wider seat (12%). Australians largely had the same preferences for paid-for extras across all flight durations though in-flight entertainment increased in importance as the duration of the flight increased.
Eat, sleep and strike up a conversation – how Aussies pass the time on a flight
Comfort comes first for Aussies dressing for a flight. With no differences between men and women, 91% of respondents said they dressed for comfort and didn’t care how they looked, leaving only one in ten (9%) to choose chic planewear over comfort.
When asked which strategies Aussies would employ to endure a long haul flight over 10 hours, close to eight in ten (77%) indicated they would sleep to pass the time, followed by eating (61%), utilising inflight entertainment (60%) and reading (58%). Almost one in five Australians (18%) would strike up a conversation with a fellow passenger to keep themselves occupied. This tactic to pass time increased to 25% among those aged over 50.
Expedia Passenger Preferences Indexrespondents were also offered a long list of items and asked to select five they felt they couldn’t live without on a flight. Worldwide, the top items were water, a meal, a phone/mobile device, headphones and magazines or newspapers.
Following suit, Australian respondents also rated water as the number one item they couldn’t live without when flying (56%), closely followed by a meal (54%), headphones (29%), a phone / mobile device (29%) and magazines or newspapers (21%).
For travellers from Mexico, South Korea and Thailand, a mobile device was considered more essential than water.
Expedia.com.autravel expert, Kelly Cull, says: “Aussies are known for being passionate travellers who like to get out there and explore the world as often as they can. Satisfied with the basic comforts on a flight, Aussies could be choosing to maximise their hard-earned dollars on-the-ground rather than spending money on additional comforts in the air.”
Baggage Fees and Carousels Avoided
Whilst close to two thirds (62%) of Australian travellers say they avoid baggage fees at all costs, they were among the nations least likely to let excess baggage fees impact how they pack their bags and fell below the global average of 70%.
The motivations behind not checking a bag included not having to queue at check-in counters (40%), avoiding waiting at the baggage carousel (39%) and fear the bag would be lost (26%).
About the Survey
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm. This survey was conducted online from December 11-29, 2015 across North America, Europe, South America and Asia Pacific using the Kantar-owned GMI (Global Market Insite) and Lightspeed Research amalgamated group of panels. The study was conducted among 11,026 adults 18+ adults, who have flown on an airplane in the past two years, across 22 countries.
Sampling quotas and weighting were used to ensure the sample is representative of each country’s population in terms of age and gender. Assuming a probability sample, the margin of error would be +/- 0.9 percentage points, 19 times out of 20.
About the Expedia group
The Expedia group (NASDAQ: EXPE) is one of the world’s leading travel companies, with an extensive brand portfolio that includes leading online travel brands, such as:
- Expedia.com®, a leading full service online travel company with localized sites in 32 countries
- Hotels.com®, the hotel specialist that offers Hotels.com® Rewards and Secret Prices through its mobile booking apps and localized websites in more than 65 countries
- Hotwire®, a leading discount travel site that offers Hot Rate® Hotels, Hot Rate® Cars and Hot Rate® Airfares, as well as vacation packages
- Travelocity®, a pioneer in online travel and a leading online travel brand in the US and Canada
- Orbitz Worldwide, a global travel portfolio including Orbitz, ebookers, HotelCluband CheapTickets, brands and business-to-business offerings, including Orbitz Partner Networkand Orbitz for Business
- Egencia®, a leading corporate travel management company
- Venere.com™, the online hotel reservation specialist in Europe
- trivago®, a leading online hotel search with sites in 52 countries worldwide
- Wotif Group, a leading portfolio of travel brands including Wotif.com®, Wotif.co.nz, lastminute.com.au®, lastminute.co.nzand travel.com.au®
- Expedia Local Expert®, a provider of online and in-market concierge services, activities, experiences and ground transportation in hundreds of destinations worldwide
- Classic Vacations®, a top luxury travel specialist
- Expedia® CruiseShipCenters®, a provider of exceptional value and expert advice for travelers booking cruises and vacations through its network of 200 retail travel agency franchises across North America
- CarRentals.com™, the premier car rental booking company on the web
The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market consumers through Expedia® Media Solutions. Expedia also powers bookings for thousands of affiliates, including some of the world’s leading airlines, top consumer brands and high traffic websites through Expedia Affiliate Network. For corporate and industry news and views, visit us at www.expediainc.comor follow us on Twitter @expediainc.
Trademarks and logos are the property of their respective owners. © 2016 Expedia, Inc. All rights reserved. CST: 2029030-50
NORTHSTAR is a strategic marketing insights and consulting firm that aligns leading edge, customized research techniques and cultural context with proprietary and proven strategic marketing frameworks and models to drive insights to impact. Northstar’s suite of services relate to the most critical elements of brand, customer and marketing strategy, with sector expertise in travel and tourism, retail, automotive, CPG, food & beverage, financial services, pharma / health care, transportation and fashion / luxury. For more information, please go to www.northstarhub.com.
For more information, please contact:
Sabine Leroy | Senior Account Manager
(02) 8094 7762
To download this release, please click here:
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