Honeymoon’s as important as the big day

On April 24, 2013 at 08:27 AM


Expedia.com.au reveals that honeymoons have become an all important part of wedding planning for Aussie newleyweds who are eager to see the world with their new other half


Sydney, April 2013 –Australian’s love any opportunity to travel, and what better occasion to take the trip of a lifetime, than to celebrate a honeymoon. Traditionally the honeymoon has played the role of ‘bridesmaid’ to the all important wedding, however according to Expedia.com.authe honeymoon is fast becoming one of the top three considerations for soon-to-be brides and grooms.


Amee Evans, Expedia Travel Expert, at the world's largest online travel company,says: “A decade ago the honeymoon was typically a short trip, somewhere close to home for some R&R post wedding. Now more than half of honeymoons booked are to overseas locations and can last anywhere from two weeks to a whole month!”


“At Expedia.com.au in 2012 we saw honeymooners heading off on a mix of city breaks and beach escapes. The hotspots were New York and Las Vegas, Bali and Oahu. Looking ahead, we’re predicting a continued rise in Aussie newlyweds taking city break honeymoons but venturing to less traditional cities such as New Orleans in the US and Kyoto in Japan”


According to Ms Herringbone from Polkadot Bride, “There are so many more options nowdays for honeymoons which gives couples ample opportunity to be more adventurous. Via some fantastic online travel sites, just the click of a mouse allows people to explore countries and research hotels and activities, and source feedback from other travellers and even honeymooners, before deciding on the perfect honeymoon destination.”


For many couples, the destination of the honeymoonis not the only consideration; the cost that should be spent on the honeymoon is one posed often to Polkadot Bride.  Ms Herringbone suggests that “a standard formula for finding the perfect balance between wedding and honeymoon costs is to allocate 15% of the total wedding budget to the honeymoon. For the majority of couples, this seems to be around the $7,000 mark.”


Amee Evans, recommends that in order to secure the best bang for your buck, people start to plan their honeymoon as soon as they start formulating the wedding budget. “Agreeing on a honeymoon location and budget at the start of the wedding planning phase usually means that people are able to start sourcing costs 10-12 months ahead of their travel dates. This allows time to find  the best possible rates for flights and accommodation and if booked together you can save additional money.


“At Expedia.com.au we pride ourselves on securing the best deals for every travel requirement – honeymoons included! Tools such as our social media sites and email newsletters are great for keeping up to date on the latest offers, to really make your honeymoon dollar stretch further.”


For those couples who are stuck for some honeymoon inspiration, Expedia.com.au and Polkadot Bride have identified four common types of ‘honeymoods’ which may assist in finding the perfect loved-up location for Aussie newleyweds:




1. Jetsetters

A couple in their early 30s, both working full-time, who love the fast-paced life and are looking for an urban location to make the most of their limited vacaction time.


2. The Romantics

A younger couple in their mid 20s, who haven’t travelled a lot, and see their honeymoon as the perfect opportunity to see some of the most beautiful sites the world has to offer.


3. The Relaxers

In their late 20s, early 30s, this couple hasn’t travelled extensively and would like their honeymoon to be as relaxing as possible. Some pampering opportunities and being close to a beach are their key requirements. They want to stay in picture perfect villas and lounge on the beach, drinking cocktails and partaking in arranged activities at the resort.


4. The Tourers

This is the couple that wants to see the sights, and get involved in the local culture and fare. Early to mid 30s, they’ve travelled previously, and want to experience either a different culture, or have the opportunity to join organised tours. Not content to sit on the beach for two weeks, and not too fussed about pampering; this couple is wanting to create memories together of new places and people.

  • Recommended destinations –Dubai, Los Angeles and London
  • Recommended spend - $10,000
  • Recommended duration – 15-21 days
  • Recommended hotels – Fairmont The Palm Dubai, The Viceroy Los Angelesand Claridges, London


For more information, please contact:


Amee Evans, Marketing & Communications Manager Expedia ANZ - aevans@expedia.com/+61 2 8090 6627


Megan Martin, Bang PR – megan@bangpr.com.au/ +61 2 9018 2222


To view more news from Expedia, visit: http://press.expedia.com.au/


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About Expedia.com.au

Expedia, Inc. (NASDAQ: EXPE), the world's leading online travel company, operates Expedia.com.au™ (http://www.expedia.com.au/) in Australia. Expedia helps Australians plan and book their travel by providing a personalised service, the latest technology and a wide selection of holiday packages, cheap flights, hotel bookings, car hire, in-destination attractions & activitiesand travel insuranceto suit their travel needs.

Expedia and Expedia.com.au are registered trademarks or trademarks of Expedia, Inc. in the US and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2010 Expedia, Inc.  All rights reserved. 

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