TRAVELLING TRIBES: MULTI-GENERATIONAL HOLIDAYS NOW MAINSTREAM
Sydney, Australia, 22 March, 2016 – Expedia.com.au has today released further findings from its annual State of the Nation report, revealing Australians are increasingly embracing multi-generational travel, seeing it as an opportunity to spend quality time with the whole family, not only a chance for a free trip from the oldies and a helping hand with the kids.
In the lead up to the Easter holidays, Expedia is seeing searches for family hotel rooms increase more than 20% year-on-year*, as more than a third (35%) of Australian travellers report they have been on holiday with more than one generation of their family in the last two years, rising to 46% among Australian parents** with children 17 and under.
Close to two thirds of Aussie parents (63%) always took multi-generation holidays prior to having children, believing they are a nice way to spend time as a family (92%). Who foots the bill is also a consideration, with 45% agreeing to trips being funded by the older generation.
Regardless of who pays, parents value the additional help looking after the kids on a multi-generation holiday with 80% saying it makes their holiday more relaxing. Men appreciate the extra sets of hands more than women with 81% of men saying multi-generation travel makes their holidays more relaxing versus 76% of women.
Four in ten Aussie parents (38%) admit they probably wouldn’t invite grandparents, aunties or uncles if it wasn’t for the free babysitting.
Expedia.com.au travel expert, Kelly Cull, says:“A multi-generation escape with parents, kids, siblings and grandparents has a positive impact on all family members as they explore, learn and laugh together. What’s more, children get to enjoy the company of other relatives while parents can catch some brief moments alone.”
“There are lots of excellent accommodation options on Expedia.com.au, like serviced apartments, for travelling tribes that allow everyone to share the fun but also have their own privacy, which is important.”
Expedia.com.au’s top five recommended destinations for travelling tribes this Easter:
- The Whitsundays
- New Zealand
Aussie parents not deterred by long-haul travel with kids
Longer flights can lead to cabin fever and restless children however the State of the Nation report reveals extended travel time doesn’t deter Australian parents. On average, Aussie parents are willing to travel up to 12 hours with their kids to reach a destination.
Travel time aside, parents are taking kids on holidays abroad thanks to greater affordability of overseas destinations and cheaper flights. Close to eight in ten (79%) Australian children*** (aged 17 and under) have been overseas.
Kelly Cull added: “While visiting family and friends overseas and opening our children’s eyes to new cultural experiences are key motivations for travelling with kids, it essentially comes down to affordability. With holiday packages offering reasonably priced deals for families, and cheaper flights thanks to low-cost carriers, international family holidays are enticing.”
Taking flight at a younger age gives kids the advantage in counting stamps in their passports. The report found, on average, Australian children have visited up to five countries in their lifetime while the average adult has travelled to seven. The head start is a result of today’s kids receiving their first passport, on average, at 4.3 years old - a stark contrast to the average Australian international traveller (aged 18 and over) who received theirs at 18.7 years of age.
Note to Editors
*Search increase calculated by comparing all domestic and international family hotel rooms searches for Easter holidays during 1/1/16-10/3/16 versus 1/1/15 – 19/3/15
**Australian Parents: An Australian adult who has been overseas in the last two years and/or intends to travel in the next 12 months, who has child/ren aged 17 and under
***Australian Children/Kids: An Australian child aged 17 and under of an Australian parent (see definition above)
For further information, please contact:
Kirsty Burgess, Haystac Sabine Leroy, Haystac
(02) 8094 7507 or 0478 010 533 (02) 8094 7762 or 0421 815 068
The study was conducted amongst 2,784 Australians aged 18 and older from 17th September to 6th October 2015. To qualify for this survey, respondents must have either travelled at least once, or at least once domestically or internationally in the last two years; or intend to travel internationally in the next 12 months. Surveys were distributed throughout Australia including both capital city and non-capital city areas.
About the Expedia group
The Expedia group (NASDAQ: EXPE) is one of the world’s leading travel companies, with an extensive brand portfolio that includes leading online travel brands, such as:
- Expedia.com®, a leading full service online travel company with localized sites in 33 countries
- Hotels.com®, the lodging specialist that offers Hotels.com® Rewards and Secret Prices through its mobile booking apps and localized websites in more than 65 countries
- Hotwire®, a leading discount travel site that offers Hot Rate® Hotels, Hot Rate® Cars and Hot Rate® Airfares, as well as vacation packages
- HomeAway®, a global online marketplace for the vacation rental industry, which also includes the VRBO, VacationRentals.comand BedandBreakfast.combrands, among others
- Travelocity®, a pioneer in online travel and a leading online travel brand in the US and Canada
- Orbitz Worldwide, a global travel portfolio including Orbitz, ebookersand CheapTicketsbrands, and business-to-business offerings including Orbitz Partner Networkand Orbitz for Business
- Egencia®, a leading corporate travel management company
- Venere.com™, the online hotel reservation specialist in Europe
- rivago®, a leading online hotel search with sites in 55 countries worldwide
- Wotif Group, a leading portfolio of travel brands including Wotif.com®, Wotif.co.nz, lastminute.com.au®, lastminute.co.nzand travel.com.au®
- Expedia Local Expert®, a provider of online and in-market concierge services, activities, experiences and ground transportation in hundreds of destinations worldwide
- Classic Vacations®, a top luxury travel specialist
- Expedia® CruiseShipCenters®, a provider of exceptional value and expert advice for travelers booking cruises and vacations through its network of over 200 retail travel agency franchises across North America
- CarRentals.com™, a premier online car rental booking company with localized sites in 13 countries
- Expedia Affiliate Network (EAN),a global B2B business that powers the hotel business of leading airlines, top consumer brands, online travel agencies and thousands of other partners through its API and template solutions
- Expedia® Media Solutions, the advertising sales division of Expedia, Inc. that builds media partnerships and enables brand advertisers to target a highly-qualified audience of travel consumers
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