Weak Euro drives Australian demand for Mediterranean holidays

On June 14, 2010 at 09:39 PM

Aussie travellers take advantage of favourable Euro / Aussie Dollar exchange rate for European holidays

eurocurrency.jpeg Hotel transactions conducted in the first four months of the year for some European destinations grew by at least 180% compared to the same period last year, according to Expedia.com.auTM, operated by Expedia. Inc., the world’s largest online travel company. The biggest rise in hotel bookings was posted by destinations bordering the Mediterranean such as Greece, Italy and Spain.

Chris Hann, Retail Manager at Expedia.com.au comments, “We have seen a huge growth in demand for Mediterranean destinations such as Santorini, Positano, Dubrovnik and Istanbul as well as for more conventional European destinations like Manchester, Geneva and Lucerne.

“We believe the significant growth in hotel bookings for European destinations, in particular the Mediterranean, is largely being driven by the strength of the Australian Dollar against the Euro as Australians seek to take advantage of the tremendous value of European destinations. While some of the most popular Mediterranean destinations saw significant growth in the first quarter of 2010, there has also been an upsurge in ‘newer’ European destinations as more seasoned Australian travellers look for new and interesting travel experiences in Europe,” he said.

Expedia.com.au’s top ten European destinations (at least 180% growth in hotel transactions year on year):

1

Santorini, Greece

2

Positano, Italy

3

Granada, Spain

4

Lucerne, Switzerland

5

Athens, Greece

6

Istanbul, Turkey

7

Dubrovnik, Croatia

8

Manchester, England

9

Geneva, Switzerland

10

Seville, Spain

 

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